Cookie Settings
Herosite does not and will not ever sell your personal information.
This page explains the cookies Herosite uses, why we use them, and how to switch the optional ones off with the control panel below. For the full picture of how we handle your data, see our Privacy Policy.
The switches below
The panel at the bottom of your screen has three levers: Essential, Analytics, and Personalization. Essential stays on because the site needs it to work. The other two are on by default, and you can pull them down to opt out whenever you like.
Your choices are saved in two small cookies on your device, optOutAnalytics and optOutPersonalization. They store no personal information; they only remember that you opted out. If you clear your cookies, or use a different browser or device, you will need to set your choices again. Your choices apply across herosite.com and its subdomains.
Essential (always on)
Essential cookies keep Herosite running. They remember your session as you move between pages, help keep the site secure, and store the opt-out choices above. The site cannot work properly without them, so they cannot be turned off.
What we use, and why
Analytics. We use Google Analytics and Microsoft Clarity to understand how people find and use Herosite, which pages are popular, and where visitors get stuck, so we know what to improve. These tools can see things like your approximate location (city level), your browser and device, and the pages you view. Microsoft Clarity also records anonymized session replays, which capture actions like clicks, scrolls, and mouse movement. None of this is used to identify you personally.
Personalization. We use the Meta Pixel so we can show Herosite ads to the right people on Facebook and Instagram, and measure whether those ads work. Turning Personalization off stops the Meta Pixel from loading.
Cookies we set
| Cookie | Purpose | Set by | Expires |
|---|---|---|---|
optOutAnalytics | Remembers that you turned analytics off | Herosite | 1 year |
optOutPersonalization | Remembers that you turned personalization off | Herosite | 1 year |
CFID, CFTOKEN | Keeps your session as you move between pages | Herosite | Session |
_ga, _ga_* | Tells visitors apart (Google Analytics) | 2 years | |
_clck, _clsk | User and session IDs (Microsoft Clarity) | Microsoft | 1 year / 1 day |
_fbp | Browser ID for ad measurement (Meta Pixel) | Meta | 3 months |
Managing cookies yourself
Beyond the switches on this page, you can control or delete cookies in your browser settings. Most browsers let you block or remove cookies, and can warn you before new ones are set. Blocking essential cookies may stop parts of the site from working.
You can also opt out directly with the providers, through the Google Analytics Opt-out Browser Add-on and your Meta ad preferences.
If you are in the EU or UK
Where the law requires it, including the European Union and the United Kingdom, we ask for your consent before any non-essential cookies are set, and analytics and personalization stay off until you agree. You can change your choices at any time using the switches on this page.
If you are in California
Using the Meta Pixel for advertising may count as "sharing" personal information under California law. You can opt out by pulling the Personalization lever down. We do not sell your personal information for money.
Questions
Email privacy@herosite.com with any questions about cookies or your privacy.
Last updated: June 1, 2026
